Rachel
Meredith
4/13/15
The Preference of IPhones and Androids Depending
On Age
Abstract
I have had an IPhone and an
Android and I can’t seem to make up my mind on which one I like more than the
other. Recently I went to an AT&T
store to get a new phone and I was stuck on the decision I had to make of
getting either an IPhone or an Android.
Both phones have up-to-date technology and do a lot of the same
things. The looks of the phone are a
little different. When you unlock the
phone and begin to play around, the phones become much more different. When a lady met with me for some assistance,
she asked me if I preferred android or apple. She was taken back with amazement
when I responded with an uncertain answer.
She said that most people she meets with know if they prefer IPhones or
Androids. This began to make me question
the ratio of people’s preferences to IPhones and Androids. I asked different people in three different
age groups if they preferred IPhones or Androids. I wanted to create a study that most people
never really thought of. The ratio of
the preference of IPhones to Androids is close the even. So maybe by looking at it in a different
point of view, we might get different results.
By asking several people some questions about their preference of iPhones
to androids, it that might bring up some shocking results.
Introduction
IPhone and Android cell phones
have created a big debate about which phone is a better phone. Everyone has a cell phone now a days and
almost all of those people who have cell phone have a smart phone like an
IPhone or an Android. A recent report from digital analytics firm comScore
reveals that of the 184 million Americans owning a smartphone, more than 4 in
10 use an iPhone. During the three months
ending January 2015, Apple sat atop the smartphone original equipment
manufacturer (OEM) hill with 41.3 percent of the U.S. market, which is down 0.6
percentage points from its 41.9 percent mark during the three months ending
October 2014. Related: Android claims
81.5% of the global smartphone OS market in 2014, iOS dips to 14.8% (Jason
Hahn). Both types of phones are always
coming out with new models and new creative assets that come on the phone. Therefore, this makes it hard for surveyors
to accurately make percentages that really show who prefer what kind of
phone. The studies are very different
every year because of the new phones that come out. However, there is just something about each
phone that people like more than the other. As we all know, normally people that are over
50 didn’t grow up with a lot of technology until they got much older. Unlike the older people, under people that
are younger than 30 have grown up with technology and is more used to the idea
of it. It seems as if older people
should like IPhones better because IPhones are known to be more people
friendly. Androids, on the other hand,
they have more options and settings. You
can do more with an android people it is so much more customable. My hypothesis is that older people like
IPhones better than they like androids and the younger people would prefer Androids
better than they would like IPhone.
Method
I concluded with my hypothesis
because of my knowledge that I know about the phones and the ability of people’s
technology uses. I made a survey that
was conducted to find an end result of the fact that age does make a difference
in the preference of the Androids and the IPhones. By using my resources, the younger people from
the University of Louisville were a couple of questions to complete my
survey. 15 people were asked if they were
under the age of 30 and if they preferred iPhone or androids better. Then 15 people were asked if they are between
the ages of 30 and 50 and if they preferred IPhone or Android. Using resources again, the older people were
found in businesses and churches. Lastly,
people that are over 50 were asked if they preferred androids or iPhone better. Two people from every age group were asked
another question that would provide this survey more of in-depth answer. The
question was, “Why do you prefer an IPhone over and Android or vise-versa?” This question would prove the reasoning
behind my hypothesis.
Results
11 out of 15 people that were
under the age of 30 said that they prefer iPhones over Androids. I asked two people why they liked IPhone
better and one person said because all of their friends have an iPhone. The other person said that they liked the use
of their iTunes. Then I asked people
that were between 30 and 50 and it was pretty even. 7 out of 15 people liked IPhone better. I asked two people why and one people said
that they like the looks of an iPhone better and the other person said that
iPhone has more aps. Last I asked people
that were older than 50 and 2 out of 15 people like IPhone better. I asked two people why they liked Androids
better and one person said that because of the business they were in, it was
easier to multi-task with an Android.
The other person said that they think that Androids have to best
technology and that they last longer.
Figure 1: A bar graph that shows
that the older a person is, the more that older person prefers an Android. The younger a person is, the more that
younger person prefers IPhones.
Discussion
I made this survey searching that older people would prefer
IPhone more than Androids because of their age and generation. The results from this survey were shocking and
not at all what I expected. I figured
that younger people would like Androids better because you can do more with
them, they are more customable and the use of multi-tasking is easier. However, I found the complete opposite of my
hypothesis. I found that older people
like androids more than IPhone and younger people like iPhone more than
androids. Although my research did not
involve a lot of people and it can’t necessarily be used to determine who likes
what more, I think that my research proves some good points of why people
prefer what they do prefer. It is also
just one survey at this particular time. If this survey would be taken again
next year, I’m sure that it would change.
It is interesting that this research was not as even as the results that
were found on other websites. There
should be more surveys that pin point certain subjects of the situation in
order to determine what phone would be more preferred by certain people.
References
Hahn, Jason. "Apple and Samsung Are the Most Valuable
Global Brands of 2015." Digital Trends. N.p., 07 Mar. 2015.
Web. 21 Apr. 2015.
