These are the 5 effectives way to make an effective web design that I found in my research.
- Make sure that your site contains plenty of information - not just advertising material, but information that will have use and value to your visitors.
- Go easy on the graphics. A 'good' page is one that achieves the right balance between being visually attractive and being quick to download. Remember that speed of downloading doesn't only depend on the length of the text and graphic files. Each time the visitor has to download a new file, at least another second is added to the time.
- At the very least, give a text alternative to each graphic - 4 out of every 10 Web users browse with the graphics turned off. If you can, set up a text-only version of the site, selectable by the user on the home page (we're working on this for our site).
- Always test your site on more than one browser. What looks cool on Netscape may come out as garbage on Mosaic. And a lot of people are still using text-only browsers, such as Lynx.
- Make it easy for visitors to interact with you. Have at least one way of them contacting you on every page- and give people a good reason why they should. Although using a form may be an attraction, some people prefer an email alternative.
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